Here’s a checklist to follow for designing pages that are clear and readable, and can be easily navigated by your audience. Readability checklist : Not all websites are created equal. We suggest answering these 15 questions before you start any project.Ĭontent request template : Have too many content ideas, or too many requests from across your organization? Use this checklist to help you prioritize your projects, or those being developed by your team.Ĭontent technology decision-making guide : Are you considering a technology purchase to simplify your content processes? This eBook includes 12 questions to ask to make sure you select a solution that will meet your unique content marketing needs. This list of essentials will walk you through the process.Ĭontent kick-off checklist : For a content project to succeed, all stakeholders - from the client to your content creators - need to be on the same page. This guide will walk you through a series of easy-to-complete practical exercises that will show you how to build your content operations from the ground up.Įditorial calendar checklist : To keep all of your content projects planned and organized, you’ll likely want to develop a content calendar. Content and process organizationĬontent marketing operations workbook: You can’t create a successful content marketing program if you don’t have the right skills, resources, and processes in place to support your efforts. Follow these five steps to mind map your content and increase its reach. Here are tips on how to create easy, yet actionable content marketing personas.Ĭontent mapping template : If you sell something with a complex sales cycle, you’ll need to map your content requirements to stages in the buying cycle. Buyer-focused resourcesīuyer persona template : The first rule of content marketing is that whatever you create must be relevant to your audience. All are intended to simplify some part of the content marketing process - and all can be customized to your particular needs. ![]() Some of these are “oldies but goodies” that we included in the first list, and others are new. To that end, we wanted to provide a refresher on the most popular templates and checklists shared by the CMI team and our guest contributors. Though this post is almost two years old, our readers still seem to clamor for this type of information and advice. By far, the most popular post we have ever published at the Content Marketing Institute is 10 Must-Have Templates for Content Marketers.
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